Der Sportkonsument im Zusammenhang mit Sportgrossereignissen Verbraucherverhalten am Beispiel der UEFA Euro 2012 / by Heichele, Julian

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Der Sportkonsument im Zusammenhang mit Sportgroßereignissen. by Heichele, Julian

Table of Contents: “…Der Sportkonsument im Zusammenhang mit Sportgroßereignissen: Verbraucherverhalten am Beispiel der UEFA EURO 2012; Inhaltsverzeichnis; Abbildungsverzeichnis; Abkürzungsverzeichnis; Einleitung; 1. …”
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Neuroeconomic and Behavioral Aspects of Decision Making Proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference

Table of Contents: “…Neuroanatomical and Neurobiochemical Fundamentals -- Chapter 2: Psychological Determinants of Decision-Making -- Chapter 3: Emotions in Decision-Making -- Chapter 4: Application of Neuroscience in Management -- Chapter 5: Neuroeconomics – Genesis and Essence -- Chapter 6: Measuring Economic Propensities -- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making -- Part II: Behavioral Aspects of Economic Decision Making -- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets -- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets -- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects -- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016 -- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises -- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information -- Chapter 14: The Selected Problems of Behavioural Accounting – the Issue of Intellectual Capital -- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors -- Chapter 16: System Dynamics Modeling in Behavioral Decision Making -- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process -- Part III: Practical Issues – Case Studies -- Chapter 18: Validation of EEG as an Advertising Research Method – Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs) -- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets -- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality -- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process -- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements -- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking -- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage -- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units -- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.…”
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