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The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.
New York : Routledge, 2017
Sixth edition.Call Number: Loading…
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2
The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.
New York : Routledge, 2014
Fifth edition.Call Number: Loading…
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3
The media handbook by Katz, Helen E.
Mahwah, NJ : Lawrence Erlbaum, 2003
2nd ed.Call Number: Loading…
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4
The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.
Mahwah, N.J. : L. Erlbaum Associates, 2007
3rd ed.Call Number: Loading…
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5
The media handbook : a complete guide to advertising, media selection, planning, research & buging by Katz, Helen E.
Lincolnwood, Ill. : NTC Business Books, 1995Call Number: Loading…
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6
The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.
New York : Routledge, Taylor & Francis Group, 2022
8th edition.Call Number: Loading…
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7
The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.
New York : Routledge, 2010
4th ed.Call Number: Loading…
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8
Advertising principles : choice, challenge, change by Vanden Bergh, Bruce G.
Lincolnwood, Ill. : NTC Business Books, 1999Other Authors: “…Katz, Helen E.…”
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