Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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Strategic marketing for nonprofit organizations by Kotler, Philip
Upper Saddle River, N.J. : Prentice Hall, 1996
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Ending the war between sales and marketing by Kotler, Philip
[Boston, Mass.] : Harvard Business School, 2006Call Number: Loading…
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Standing room only : strategies for marketing the performing arts by Kotler, Philip
Boston, Mass. : Harvard Business School Press, 1997Call Number: Loading…
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Marketing 3.0 : from products to customers to the human spirit by Kotler, Philip
Hoboken, N.J. : Wiley, 2010Call Number: Loading…
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Marketing moves : a new approach to profits, growth, and renewal by Kotler, Philip
Boston, Mass. : Harvard Business School Press, 2002Call Number: Loading…
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Corporate social responsibility : doing the most good for your company and your cause by Kotler, Philip
Hoboken, N.J. : Wiley, 2005Call Number: Loading…
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Marketing management by Kotler, Philip
Upper Saddle River, N.J. : Prentice Hall, 2003
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Marketing 3. 0 : Cómo Atraer a Los Clientes a Través de un Marketing Basado en Valores. by Kotler, Philip
Madrid : Lid Editorial Empresarial S.L., 2013Call Number: Loading…
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Marketing insights from A to Z : ninety concepts every manager needs to know by Kotler, Philip
Hoboken, NJ : J. Wiley & Sons, 2003Call Number: Loading…
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Marketing 5. 0 : Tecnología para la Humanidad. by Kotler, Philip
Madrid : Lid Editorial Empresarial S.L., 2021Call Number: Loading…
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Strategic marketing for health care organizations : building a customer-driven health system by Kotler, Philip
San Francisco : Jossey-Bass, 2008
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Onlife Fashion 10 Rules for the Future of High-End Fashion. by Kotler, Philip
London : LID Publishing, 2022Call Number: Loading…
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Advancing the Common Good by Kotler, Philip
Santa Barbara : ABC-CLIO, LLC, 2019Call Number: Loading…
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Social marketing : improving the quality of life by Kotler, Philip
Thousand Oaks, Calif. : Sage Publications, 2002
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Ten deadly marketing sins : signs and solutions by Kotler, Philip
Hoboken, N.J. : Wiley, 2004Call Number: Loading…
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Rethinking Marketing Sustainable Marketing Enterprise in Asia, Second Edition by Kotler, Philip
PH Professional Business, 2012
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Principles of marketing by Kotler, Philip
Boston : Pearson, 2015
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A framework for marketing management by Kotler, Philip
Upper Saddle River, N.J. : Prentice Hall, 2001Other Authors: “…Kotler, Philip…”
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Principles of marketing by Kotler, Philip
Upper Saddle, N.J. : Pearson, 2014
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Marketing for nonprofit organizations. by Kotler, Philip
Englewood Cliffs, N.J. : Prentice-Hall, 1974Call Number: Loading…
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