Branding : a very short introduction /
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from p...
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, United Kingdom :
Oxford University Press,
2017.
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| Edition: | First edition. |
| Series: | Very short introductions.
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| Subjects: |