Statistical modeling for management /

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

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Bibliographic Details
Main Author: Moutinho, Luiz
Other Authors: Hutcheson, Graeme
Format: Book
Language:English
Published: London : SAGE, 2008.
Subjects:

Simmons

Holdings details from Simmons
Call Number: HF5415 .H894 2008