Developing Strategic Marketing Plans That Really Work : a Toolkit for Public Libraries.

Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library ser...

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Bibliographic Details
Main Author:	Kendrick, Terry
Format:	Electronic eBook
Language:	English
Published:	Facet Publishing, 2013.
Subjects:	Public libraries > Marketing. Public libraries > Public relations.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only)

Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

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