Social Media Addiction in Generation Z Consumers Implications for Business and Marketing /
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significan...
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| Main Authors: | , , , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2023.
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| Edition: | 1st ed. 2023. |
| Series: | SpringerBriefs in Business,
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| Subjects: | |
| Online Access: | Full text (Wentworth users only) |