The man who invented the Reebok pump.

The man who invented the Reebok pump.

March 4 -- The original Reebok Pump debuted in 1989. The shoe made Reebok a force in the basketball world for the better part of the 1990s. The Pump, and its 170 dollar pricetag, made a major statement on and off the court. Paul Litchfield, the man who invented the Pump, tells Bloomberg how it came...

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Bibliographic Details
Format: Electronic Video
Language:English
Published: New York : Bloomberg L.P., 2015.
Series:Academic Video Online
Subjects:
Litchfield, Paul.
Reebok International Ltd.
Athletic shoes > Technological innovations.
Basketball > Equipment and supplies.
Documentary films.
Online Access:Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

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