Humor in advertising : a comprehensive analysis /

Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.

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Bibliographic Details
Main Author:	Gulas, Charles S., 1962-
Other Authors:	Weinberger, Marc G.
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, Inc., ©2006.
Subjects:	Wit and humor in advertising.
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