The Key to Social Media Success Within Organizations
In this article, the authors show that although the use of social media can be an extremely valuable way to enrich a company’s culture and enhance its productivity, it isn’t a sure thing. Based on a survey of 1,060 executives about their experience with social media and a number of indepth qualitat...
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| Main Authors: | , , , , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2012.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Full text (Wentworth users only) |