You're so vain : the influence of personal vanity in the perception of magazine advertising /
"This study attempts to fill a void in advertising literature by assessing the role of personal vanity in the perception of advertising. Results indicate that parts of the Netemeyer, Burton and Lichtenstein (1995) scale are more predictive than others".
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Manuscript Book |
Language: | English |
Subjects: |