Fashion Marketing in Emerging Economies Volume II South American, Asian and African Perspectives /

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Brooksworth, Frederica (Editor), Mogaji, Emmanuel (Editor), Bosah, Genevieve (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Edition:1st ed. 2023.
Series:Palgrave Studies of Marketing in Emerging Economies,
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Online Access:Full text (Wentworth users only)