Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...
Saved in:
| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Springer Singapore : Imprint: Springer,
2018.
|
| Series: | Management for professionals.
|
| Subjects: | |
| Online Access: | Full text (Wentworth users only) |