Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do /
This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2018.
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| Online Access: | Full text (Wentworth users only) |