Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renée
Format: Electronic eBook
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2005]
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Simmons

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Call Number: HF5415.153 .K53 2005eb