Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Author:	Kim, W. Chan
Other Authors:	Mauborgne, Renée
Format:	Electronic eBook
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2005]
Subjects:	New products. Market segmentation.
Online Access:	Access E-Book

Table of Contents:

Creating blue oceans
Analytical tools and frameworks
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Overcome key organizational hurdles
Build execution into strategy
The sustainability and renewal of blue ocean strategy.