Mapping Experiences

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment di...

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Bibliographic Details
Main Author: Kalbach, James (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic eBook
Language:English
Published: O'Reilly Media, Inc., 2016.
Edition:1st edition.
Subjects:
Online Access:Full text (Wentworth users only)