Marketing on the Web.

Marketing on the Web.

How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It's estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A pr...

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Bibliographic Details
Format: Electronic Video
Language:English
Published: London, England : TV Choice, 2000.
Subjects:
W.H. Smith (Firm)
Madaboutwine (Firm)
Internet marketing.
Social media > Economic aspects.
Electronic commerce.
Documentary films.
Online Access:Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

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Call Number: Alexander Street Press

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Call Number: Alexander Street Press

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Call Number: Alexander Street Press

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