The Marketing Series 7: The Marketing Mix - Promotion /
This program looks at promotion as an element of the marketing mix. It discusses forms of advertising, including television, radio, billboards, cinema, press, and the internet. It also considers direct marketing, public relations, sponsorship, and point of sale.
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| Format: | Electronic Video |
| Language: | English |
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[Place of publication not identified] :
TV Choice Ltd. (Firm),
[2013]
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| Online Access: | Streaming video (Wentworth users only) |
Streaming video (Wentworth users only)
Wentworth
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Films on Demand |
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