Want to Make Better Decisions? Start Experimenting
Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and r...
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| Format: | Electronic eBook |
| Language: | Undetermined |
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[Place of publication not identified] :
MIT Sloan Management Review,
2020.
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| Online Access: | Full text (Wentworth users only) |