Want to Make Better Decisions? Start Experimenting

Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and r...

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Bibliographic Details
Main Author: Bazerman, Max H.
Corporate Author: Knovel (Firm)
Other Authors: Luca, Michael
Format: Electronic eBook
Language:Undetermined
Published: [Place of publication not identified] : MIT Sloan Management Review, 2020.
Subjects:
Online Access:Full text (Wentworth users only)

MARC

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