Internal marketing : the tools and concepts for change /

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Bibliographic Details
Main Author:	Ahmed, Pervaiz K.
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Rafiq, Mohammed
Format:	Book
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2002.
Subjects:	Marketing > Management. Marketing > Management > Case studies. Organizational effectiveness. Organizational effectiveness > Case studies.

Emerson

Holdings details from Emerson
Call Number:	HF5415.13 .A36 2002