Call center benchmarking : deciding if good is good enough /

Annotation Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom l...

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Bibliographic Details
Main Authors: Anton, Jon, Gustin, David, 1962- (Author), Spit, Stijn (Author)
Format: Electronic eBook
Language:English
Published: West Lafayette, Ind. : Ichor Business Books/Purdue University Press, ©2000.
Series:Customer access management.
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