The Gillette company : dry idea advertising (A) /

Saved in:

Bibliographic Details
Main Author:	Spence, Shirley M.
Format:	Book Chapter
Language:	English
Published:	Boston, MA : Harvard Business School Publishing, 1989.
Subjects:	Gillette Company. Product management > Case studies. Marketing > Case studies. Television advertising.

Emerson

Holdings details from Emerson
Call Number:	HF5415.15 .S646 1989