Direct marketing through broadcast media : TV, radio, cable, infomercial, home shopping & more /

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Bibliographic Details
Main Author:	Eicoff, Alvin
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, [1995]
Subjects:	Direct marketing. Broadcast advertising. Advertising media planning.

Emerson

Holdings details from Emerson
Call Number:	HF5415.126 .E33 1995