Creative library marketing and publicity : best practices /
Marketing and promoting library resources and services are necessary in order to gain visibility and support. This collection of essays focuses on visible aspects of marketing for libraries: promotion, publicity, branding, and advocacy. Many of the tips, techniques and best-practices suggestions the...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2015]
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| Series: | Best practices in library services.
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| Subjects: |