Writing and producing for television and film /
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2015.
|
| Edition: | Second edition. |
| Series: | Communication for behavior change ;
v. 2. |
| Subjects: |