Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /

"To create an exceptional brand experience, remember that sometimes less is more. Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a bra...

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Bibliographic Details
Main Author:	Vincent, Laurence (Author)
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, ©2012.
Subjects:	Branding (Marketing) Customer loyalty. branding.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only) Full text (Wentworth users only)

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