What a difference a channel makes : commercial images in general market v. Spanish-language television /
"Analysis of prime time commercials on NBC and Univision revealed the occurrence of significantly fewer commercials on Univision as well as significantly more inventory devoted to public service announcements. Commercials on the networks were also found to focus on different products and servi...
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| Format: | Manuscript Book |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
2000.
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