Effectiveness of trade magazine advertising /

Saved in:

Bibliographic Details
Main Author:	Li, Shu-Fen
Other Authors:	Schweitzer, John C., Bates, Benjamin J.
Format:	Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 1992.
Subjects:	Advertising, Magazine.

Emerson

Holdings details from Emerson
Call Number:	HF6121.T7 L5 1992