Pack of lies : the advertising of tobacco

Pack of lies : the advertising of tobacco /

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Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain pri...

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Bibliographic Details
Corporate Author: Media Education Foundation
Other Authors: Brandon, Liane, Estus, Boyd, Jhally, Sut, Kilbourne, Jean, Pollay, Richard W.
Format: Electronic Video
Language:English
Published: [Northampton, Massachusetts] : Media Education Foundation, 1992.
Subjects:
Advertising > Cigarettes > United States.
Advertising > Tobacco > United States.
Tobacco industry > United States.
Documentaries and Factual Films
Documentary films.
Online Access:Streaming video (Wentworth users only)
Streaming video (Wentworth users only)

Wentworth

Holdings details from Wentworth
Call Number: Kanopy

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