The marketing mix explained

The marketing mix explained /

At the heart of all marketing studies lie the four Ps of the marketing mix: product, place, price, and promotion. This entertaining program introduces three other Ps (people, process, and physical evidence) and emphasizes their importance.

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Bibliographic Details
Format: Electronic Video
Language:English
Published: Kent, England : TV Choice, 2002.
Subjects:
Marketing.
Marketing > Terminology.
Marketing > Great Britain.
Educational films.
Online Access:Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

Emerson

Holdings details from Emerson
Call Number: Alexander Street Press

Emmanuel

Holdings details from Emmanuel
Call Number: Alexander Street Press

MCPHS

Holdings details from MCPHS
Call Number: Alexander Street Press

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