UnMarketing : stop marketing, start engaging /
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
J. Wiley & Sons,
[2012]
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| Edition: | Revised and updated. |
| Subjects: | |
| Online Access: | Access E-Book |