The social media MBA guide to ROI : how to measure and improve your return on investment /

"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...

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Bibliographic Details
Main Author:	Holloman, Christer
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014.
Subjects:	Social media > Management. Rate of return.
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Call Number:	HM851 .H647 2014

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Call Number:	ProQuest Safari Wiley