Discourses in place : language in the material world /

Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture tha...

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Bibliographic Details
Main Author:	Scollon, Ronald, 1939-
Other Authors:	Scollon, Suzanne B. K.
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2003.
Subjects:	Semiotics. Visual communication. Indexicals (Semantics)
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