How strong is your firm's competitive advantage? /

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow su...

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Bibliographic Details
Main Author: Marburger, Daniel R. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:Second edition.
Series:Economics collection.
Subjects:
Online Access:Access E-Book