Hidden in plain sight : how to create extraordinary products for tomorrow's customers /

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the...

Full description

Saved in:
Bibliographic Details
Main Author: Chipchase, Jan
Other Authors: Steinhardt, Simon
Format: Book
Language:English
Published: New York, NY : HarperBusiness, [2013]
Edition:First edition.
Subjects:

Wentworth

Holdings details from Wentworth
Call Number: 658.575 .C45 2013