Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms /
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding busin...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2021.
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| Edition: | 1st ed. 2021. |
| Series: | Handel und Internationales Marketing Retailing and International Marketing.
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| Online Access: | Full text (Wentworth users only) |