UnMarketing : everything has changed and nothing is different

UnMarketing : everything has changed and nothing is different /

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"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...

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Bibliographic Details
Main Author: Stratten, Scott (Author)
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2016.
Edition:Second edition.
Subjects:
Relationship marketing.
Viral marketing.
Online Access:Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Wentworth users only)
Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Wentworth users only)

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