Competing against luck : the story of innovation and customer choice /
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
HarperBusiness, an imprint of HarperCollins Publishers,
[2016]
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| Edition: | First edition. |
| Subjects: |