The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus,...

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Bibliographic Details
Main Author:	Glass, Russell, 1976-
Other Authors:	Callahan, Sean, 1965-
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, 2014.
Subjects:	Internet marketing. Business communication. Online social networks. Consumer behavior.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only) Full text (Wentworth users only)

Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Wentworth users only)

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