Marketing mix. Product case studies.

Key topics covered in this video incluide: Extension strategies, Famous marketing, Failures, Long lives, Short lives, Reincarnations masterbrands.

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Bibliographic Details
Corporate Author:	Kanopy (Firm)
Format:	Electronic Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Marketing. Product management. Short films. Feature films.
Online Access:	Streaming video (Wentworth users only)

Streaming video (Wentworth users only)

Wentworth

Holdings details from Wentworth
Call Number:	Kanopy