Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s /

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Bibliographic Details
Main Author: Dertouzos, James N., 1950-
Corporate Author: ProQuest (Firm)
Other Authors: Garber, Steven, 1950-
Format: Electronic eBook
Language:English
Published: Santa Monica, Calif. : RAND, 2003.
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Simmons

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Call Number: UB323 .D44 2003