The Marketing Series 4: The Marketing Mix - Product /
Discussing value analysis and the product life cycle, this program considers how a business can extend the life of a product. It also discusses cash cows.
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| Format: | Electronic Video |
| Language: | English |
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[Place of publication not identified] :
TV Choice Ltd. (Firm),
[2013]
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| Online Access: | Streaming video (Wentworth users only) |
Streaming video (Wentworth users only)
Wentworth
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Films on Demand |
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