TEDTalks, Gaby Barrios—Why Gender-Based Marketing is Bad for Business /
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive...
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| Format: | Electronic Video |
| Language: | English |
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[Place of publication not identified] :
TED,
[2019]
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| Online Access: | Cover image Streaming video (Wentworth users only) |
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