The battle for a Cuban rum brand.

The battle for a Cuban rum brand.

Feb. 27 -- As the U.S. and Cuban governments continue efforts to normalize their relationship, two global drinks giants are watching very closely. A diplomatic reset may reignite a trademark war that has simmered for more than twenty years, as Bloomberg's Willem Marx reports.

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Bibliographic Details
Format: Electronic Video
Language:English
Published: New York, NY : Bloomberg L.P., 2015.
Series:Academic Video Online
Subjects:
Rum industry > Cuba.
Rum > Trademarks.
Brand name products > Cuba.
Cuba > Foreign economic relations > United States.
United States > Foreign economic relations > Cuba.
Documentaries and Factual Films
Documentary films.
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