The Industry leaders and online strategy /

Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media,...

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Bibliographic Details
Corporate Authors: Films for the Humanities & Sciences (Firm), Films Media Group, Magnet Media (Firm)
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2005]
Series:Internet marketing and advertising strategies.
South-Western introduction to business.
Subjects:
Online Access:Streaming video (Emerson users only)