#Share Building Social Media Word of Mouth.

#Share Building Social Media Word of Mouth.

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The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has bee...

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Bibliographic Details
Main Author: Wood, Natalie T., 1970- (Author)
Other Authors: Muñoz, Caroline K.
Format: Electronic eBook
Language:English
Published: New York : Business Expert Press, 2022.
Edition:2nd ed.
Subjects:
Viral marketing.
Word-of-mouth advertising.
Electronic books.
Online Access:Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

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