Growing your business in emerging markets : promise and perils /

Annotation The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while th...

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Bibliographic Details
Main Author:	Caslione, John A.
Other Authors:	Thomas, Andrew R.
Format:	Electronic eBook
Language:	English
Published:	Westport, CT : Quorum, 2000.
Subjects:	Export marketing. Marketing > Developing countries.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only)

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