Gender, culture, and consumer behavior /

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

Full description

Saved in:

Bibliographic Details
Other Authors:	Otnes, Cele, Tuncay-Zayer, Linda
Format:	Electronic eBook
Language:	English
Published:	New York : Routledge, ©2012.
Subjects:	Consumer behavior. Consumer behavior > Cross-cultural studies. Consumption (Economics) > Social aspects. Electronic books. dissertations. Academic theses.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only)

Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

Emerson

Holdings details from Emerson
Call Number:	ProQuest

Emmanuel

Holdings details from Emmanuel
Call Number:	ProQuest

NECO

Holdings details from NECO
Call Number:	ProQuest

MCPHS

Holdings details from MCPHS
Call Number:	ProQuest

Wentworth

Holdings details from Wentworth
Call Number:	ProQuest